Art Gallery - Research and Engagement Plan

Conducted in-depth research including surveys, interviews, small group sessions, and empathy mapping. Working with stakeholders we developed a tangible engagement plan and delegated tasks to the employees. We crafted success metrics for the each of the tasks to monitor impact.

Objective

• Identify how to better engage with community

• Align mission statement of organization to actions

• Creatively

• Design the client intake form and process

Problem Statement

How might we intersect what the gallery does, what the gallery says it does, and what the gallery is doing? How can the words match the work?

Process

• Research on the gallery’s past programming

• Identify metrics for comparison

• Conducted interviews with employees and patrons

• Affinity map group sessions

• Suggest Action Items

• Create markers for success and KPIs

Results

This was an extremely valuable process for the organization. It helped them articulate what their goals truly were and allowed them objectively measure whether their programs were meeting their stated expectations.