HAPPENINGS - UX/UI RESEARCH & DESIGN

As a UX Designer I successfully tackled the challenge of allowing students to easily access personal, campus, and event information from a single platform while integrating creative engagements. Here's a summary of my approach and accomplishments:

Objective

• Conducted competitive analysis of common campus, wayfinding, map, and creative applications to identify areas of improvement.

• Identified user needs and pain points through interviews, surveys, and research.

• Crafted visually appealing graphic, image, and text copy based on the Design System.

• Designed a mid-fidelity clickable prototype for usability testing.

Problem Statement

How might we allow students to easily access personal, campus, and event information from the same platform while integrating creative engagements?

Process

• Conducted in-depth research through interviews and surveys with current and former students.

• Utilized mind maps and affinity maps to analyze research findings.

• Developed user personas, journey mapping, user scenarios, and wire flows.

• Created wireframes and design elements, including graphics.

• Built a prototype for testing and incorporated feedback through iteration.

Tools

Whimsical, Figma, and Miro to facilitate the design process.

Results

• Successfully created a testable prototype that allows students to intuitively navigate personal and campus information.

• Recognized the importance of respecting users' privacy and personal-digital space, leading to the suggestion of customizable and personalized information architecture.

Through this project, I demonstrated my expertise in research, design thinking, prototyping, and user-centered design methodologies. The resulting prototype addressed the problem statement and showcased a user-friendly solution that respects and meets the needs of the community.

Case Study Structure Designed by:
David Choe • Macarena Gregorio • Nathan Lewis • Kevin Lucey • Sahar Naderi