Instacart - User Research and Prototype

Utilizing competitive research and analysis, surveys, and interviews I identified several areas for opportunity. Based on direct user data I developed personas, wireframed, sketched, and created usable prototypes. After testing the prototypes for usability, we made further iterations.

Objective

• Understand the competition field

• Conduct user research

• Identify areas for opportunity

• Create prototype based on data

Problem Statement

How might the application be considerate of users with dietary needs and preferences?

Process

• Competitive Analysis

• User Research and Surveying

• Persona Creation

• Craft empathy maps

• Wireframe

• Usability test

• Prototype

• Iterate

Results

Based on user data and testing I was able to iterate several prototypes that alleviate common pain points and demonstrably increase user satisfaction with the product.