Pineapple - UX Research, Design, and Testing

Acting as Project Manager, I worked with two UX/UI Designers and a Usability Specialist to develop a mobile grocery shopping application that allowed for specific requirements and needs of the user.

Objective

• Discover areas of improvement based on competitive analysis of common mobile grocery shopping applications

• Design a mid-fidelity prototype that would allow for usability testing

Problem Statement

How might we ideate an application that allows users to cater to their specific dietary, location, and other nuanced preferences?

Process

• Conduct competitive analysis

• Perform user interviews with current platforms

• Identify areas for improvement/innovation

• Create Personas

• Wireframe user journey and flows for new application

• Create mid-fidelity prototype

• Run usability tests

• Design, Test, Repeat

Results

As a team, we successfully created a testable prototype that alleviated many of the pain points found in common mobile grocery shopping applications.