SAGITTARIUS RISING - UX DESIGNER AND RESEARCHER

Sagittarius Rising is the parent company of numerous e-commerce sites and platforms, specializing in astrology, metaphysics, and esoteric content. Their content is accessible on both mobile and desktop , and offers products for sale as well as unique experiences.

Role:

I was hired to conduct extensive user research and synthesize my findings into a Design System to be used for desktop, mobile, and print. Once the system was established I created a unique e-commerce UI to promote numerous products and services while maintaining brand identity. After initial discovery and informed by continued research, I iterated the design into its final form.

• Competitive analysis

• Stakeholder interviews and affinity mapping

• User research

• Designed branding, social media strategy and guidelines

• Design and organize print and digital marketing

• Generates sketches, wireframes, and prototyping

• Iterative development of outward-facing modules

• Presentations for stakeholders

Tools:

• Figma

• Miro

• Whimsical

• Adobe Suites

Results

Due to an NDA, I cannot share the final results at this time.