Space Frames Architects - UX Design and Branding

In September of 2020, I was hired as a UX designer working on a team of three for Space Frames Architects, which is an architect firm based in India. This project is ongoing and in process.

Objective

  • Create branding and guidelines

  • Develop a website that showcases the company's offerings and portfolio projects

  • Create a social media strategy and guidelines

  • Design the client intake form and process

Problem Statement

How might we create branding and a fully functional online presence that showcases architectural projects and entices prospective clients?

Process

  • Met with stakeholders to clarify the project brief

  • Identified client needs and areas for improvement/innovation

  • Conducted a competitive analysis

  • Created mock logos, wireframes, and style tiles

  • Created a clickable prototype in Figma (in process)

  • Facilitated user testing (forthcoming)

Results

As a team, we created several logos, website wireframes, and brand identity guidelines. We've iterated on our designs based off our clients feedback and are in the process of creating a clickable prototype which we will test and gather additional user feedback.