Space Frames Architects - UX Design and Branding
In September of 2020, I was hired as a UX designer working on a team of three for Space Frames Architects, which is an architect firm based in India. This project is ongoing and in process.
Objective
Create branding and guidelines
Develop a website that showcases the company's offerings and portfolio projects
Create a social media strategy and guidelines
Design the client intake form and process
Problem Statement
How might we create branding and a fully functional online presence that showcases architectural projects and entices prospective clients?
Process
Met with stakeholders to clarify the project brief
Identified client needs and areas for improvement/innovation
Conducted a competitive analysis
Created mock logos, wireframes, and style tiles
Created a clickable prototype in Figma (in process)
Facilitated user testing (forthcoming)
Results
As a team, we created several logos, website wireframes, and brand identity guidelines. We've iterated on our designs based off our clients feedback and are in the process of creating a clickable prototype which we will test and gather additional user feedback.